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Sales Director - Convenience & Emerging Channels

Atlanta, GA 30342

Posted: 06/14/2024 Industry: Professional Non-Technical Job Number: 38610 Remote/Work From Home Jobs: Work from home flexibility

Job Description

Job Title: Sales Director – Convenience & Fuel and Emerging Channels
Type: Direct Hire, Full-time W2
Work Location: Hybrid opportunity in Atlanta, GA 30342 (onsite 2 to 3 days a week)

Our Atlanta client has tasked us with finding them a talented & driven “Sales Director - Convenience & Emerging Channels” that has proven national sales experience going after Convenience & Fuel accounts (QuikTrip, RaceTrac, WaWa, 7-Eleven, Circle K, etc.) and selling food items / products (these are definite must haves). This is a full-time permanent position, and the person will work onsite 2 to 3 days per week.

In this role, you will be responsible for both new account acquisition (Business Development) and account management/retention of existing business, within Convenience & Fuel and Emerging Markets.

This position’s primary goal is to create and execute the business model, strategy, and plans to build a portfolio of customers and product platforms that optimizes our client’s penetration and value while delivering on the profitability goals. You will work to deliver on the P&L targets and strategic positioning of our client in the marketplace.

Essential Functions:
  • Lead sales activities and own relationships with all Convenience & Fuel accounts (existing and potential) – approximately 70% of the role.
  • Lead sales activities and own relationships for our Emerging Channels business (C&U, K-12) – approximately 10% of the role.
  • Lead sales activities and own relationships with all Internal Brands for licensed food service products that cross brands – approximately 20% of the role.
  • Identify the overall goals, objectives, and growth strategies of existing & potential customers, both short and long-term.
  • Identify Convenience & Fuel, K-12, C&U, and Food Service product category trends and build sales strategies to capture emerging business opportunities.
  • Assess Convenience & Fuel customer channels, prioritize sales opportunities, and build & manage a robust sales pipeline.
  • Develop and execute detailed, account-specific capture plans to secure Convenience & Fuel and Emerging Categories sales opportunities.
  • Build strong and effective relationships; communicate product and service offerings and secures agreement for sales opportunities.
  • Partner with VP, Business Development to provide pricing decisions that deliver profitable revenue and growth.
  • Achieve financial and operational results through effective execution of sales strategies.
  • Work as needed with cross-functional teams both externally with customers & internally with groups such as R&D, Marketing, Brand, Culinary, Legal and others to ensure products are approved and ready to be tested and/are sold into the customer base.
  • Initiate stage-gate funnel process for new product development opportunities to fill customer needs.
  • Review, analyze, and translate sales statistics into action plans.
  • Represent the company at trade association meetings, as well as customer conference meetings, to promote the company, product lines and available services.
  • Identify and penetrate appropriate buyer offices for target customers.
  • Collaborate with Vice President, Global Channels to develop and execute strategic sales plan.
  • Develop and maintain strong and trusting client relationships at all levels at the customer as well as internally at the company across the cross functional teams that support the business.

Skills and experience you need to have:
  • 5-7+ years of national sales experience in the Convenience Store space (RaceTrac, QuikTrip, WaWa, Kwik Trip, Circle K, 7-Eleven, etc.) selling food items / products is required.
  • K-12, College and University, Quick service, multi-unit franchise operations, and/or hospitality industry experience is preferred.
  • Proven history of exceeding business development and relationship management objectives.
  • Experience in creating, managing, and executing successful sales and capture plans.
  • Strong ability to build relationships, effectively communicate and positively influence others.
  • Excellent verbal and written skills including presentations and proposals to senior level audience.
  • Ability to prioritize and manage multiple tasks with sensitive deadlines and changing environment.
  • Strong financial acumen, analysis/problem solving, negotiating, and influencing skills.
  • Demonstrated and successful ability to lead, motivate, hold accountable, develop, direct, and achieve target results.
  • Demonstrated history for flexibility and urgency in prioritizing and organizing projects.
  • Possesses a high degree of drive with a proven history of achieving results.


May be required to travel up to 25-50% of the time.


The Base Salary range for this role is $145,000 - $155,000 per year plus uncapped Commission (OTE will be discussed by the Hiring Manager in the interview process).

The disclosed pay range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled.  The compensation decisions are dependent on the facts and circumstances of each case, such as skills and experience levels.



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About Atlanta, GA

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